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SEO Best Practices for 2022

Dec 29

It is important to remember that your online presence goes much beyond search engine results.


Google is well-known as being secretive about the algorithms for ranking in search results they employ. They are constantly updating their algorithm regularly. SEO experts are also aware of this. SEO experts from San Diego are eager to speculate on the best way to modify their SEO strategy to accommodate the ever-increasing power of Google bots when Google makes an update.


1. Image alt text optimization


For a long time the use of image alt text has been a crucial part of SEO. In recent years, we've seen a lot of chatter about Google using machine learning to understand what an image is and what it's all about - which is the main function of alt text images in the first place.


Strong alt text for pictures on your website will not cause you to lose any information, regardless of the sophistication of the AI-powered algorithms used for image identification. Machine learning is still a new concept. Alt text for images could be outdated in five to ten years. However, optimizing photos using the "old-fashioned method" is a smart and secure method to be safe.


2. Making sure that content authority is the top priority


Content "authority" is a nebulous concept that has been in use since the start of SEO. Google wants to give consumers the most authoritative and trustworthy content based on their search questions.


After the August 2018, Medic Core upgrade it became evident that the Your Money Your Life industry required to put E-A T first (Expertise Authority and Trustworthiness) in their content.


3. Create more content


The number of words in the document isn't an indicator of quality as per John Mueller. John Mueller believes that word count does not mean that the document is of high quality. Certain pages might have lots of words, but they are not revealing much.


Keep in mind that Google does not rank your website solely on its word count. The possibility of ranking short-form data is the same as that of long-form information.


4. Think about AMP

John Mueller stated publicly a time ago that AMP was not a ranking component.

AMP is now a necessity due to the increasing number of mobile searches.


In 2018 one of Google's most significant updates was the release of its mobile-first index. There's been speculation since this time about whether AMP could have an impact on rankings.


Also is it worth the investment? Is AMP pages worth the cost?


The adoption rate currently is at an all-time high. AMP has been accepted by nearly 31 million domains in the past year. SEO's focus has shifted away from desktop computers to mobile devices. You'll be further behind when you wait to apply for AMP.


5. LSI keywords, but not to be used for ranking


Semantic Latent Keyword Indexing does not affect your search engine rankings. Be sure to select LSI keywords however they can help you cover important information relevant to the phrases and keywords you initially searched for. In the end, you'll be able to get a high ranking for these keywords while avoiding keyword stuffing penalties.


Google will be unable to detect SEO overlaps or SEO correlations between the content of your website when you do not use LSI search terms. LSI keywords are essential to allow Google bots to be able to comprehend your content and how it affects the intent of users. They aren't to be confused with similar terms or phrases you've used within your content.

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